Our signature Birch Wool plays a crucial role, providing warmth, plushness, and insulation to each Organic Pillow. We aim to supply the best quality organic wool, which we source ethically from our partner farms in New Zealand. Each farm is compliant with the PGC Wrightson Wool Integrity Program which guarantees the best farming practices with free range, pasture-fed sheep, so you can rest assured that ethical sourcing is at the heart of all of our wool products.